One of the reasons I love Ikea besides the $.99 breakfast, cheap modern furniture and scandinavian-ness, is whoever is in charge of the naming of the products. I love that they’re in Swedish and I love it EVEN MORE when they sound like the Swedish chef. For example, the worlds most wonderful cookie: the “DUBBLA CHOKLADFLARN”. Say it with me “DUBBLA CHOKLADFLARN”. And the crazy thing is THAT’S EXACTLY WHAT THEY TASTE LIKE.

Here are some other ironically-named Ikea products:

• a wine bottle opener…. “Groggy” of course
• that’s not a knife…. that’s a “Smeltpunt”
• the smelly kid in the office isn’t sitting at a desk… it’s a “Fartful”
• that kid’s bowl/silverware set over there????… oh, that’s for “Hungrid”